Preppy Pet Charlotte
Director of Marketing
Developed a marketing strategy to grow brand awareness, client base, and revenue.
Duties | Accomplishments | Work Samples
Duties
Administer all business marketing operations, advertisement campaigns, and event marketing
Create short-, mid-, and long-term business and marketing strategy
Identify, develop, and consult client on business growth opportunities
Audit existing digital assets and create additional ones as needed
Create content marketing strategy, calendar, guidelines, and plan
Create and manage e-mail marketing campaigns, templates, automation, and list building opportunities
Create, curate, and mange marketing campaigns, promotions, events, and hashtags
Assist in developing relationships with influencers, organizations, local publications, neighboring business, etc.
Build following, engage with community, and provide customer service via digital channels
Develop and manage contests to increase brand awareness, increase social media follows and engagement, and increase newsletter subscriptions
Set budget, create strategy, and tailor ad messaging for various customer personas on Facebook, Instagram, and Google ad platforms
Build following, engage with community, and provide customer service via digital channels
Manage feedback and customer reviews on Google, Yelp, and Facebook
Design and manage visual assets and content
Create and update printed collateral; source printing vendors, negotiate pricing, review and place orders
Create strategy for events, manage lead generation programs, and provide on-site support
Develop and manage referral program to grow client base and establish loyalty with existing clients
Utilize social selling techniques to engage with existing and potential clients to increase revenue
Accomplishments
Average monthly YOY daycare occupancy growth: 54%
Instagram followers: 72% growth
Facebook followers: 55% growth
Work Samples
Instagram Story Highlights
Promoting online customer reviews, current deals, upcoming events, giveaways/contests, daycare and boarding rates, pet report cards, and customer highlights.
Monthly Unlimited Daycare Campaign
Assets created: e-mail blasts, Instagram and Facebook posts, Instagram and Facebook ads, Instagram Story Highlight, and Google Ads.
You asked and we listened! Introducing ✨UNLIMITED✨ monthly daycare packages! Get unlimited monthly play for one monthly fee. Stop by today to purchase a pass for your pup today! ••• P R I C I N G Small breed: $399.95 Medium breed: $459.95 Large breed: $495.95 ••• #preppypetcharlotte #clt #charlotte #queencity #704 #charlottenc #charlottedogs #dogsofcharlotte #dogsincharlotte #cltdogs #queencitycanine #70fur #clt5 #dogsofnc #dogs #happydog #wags #doglife #furfriends #southendclt #southend #dilworth #charlotteagenda #weloveclt
Get unlimited snoot boops with the purchase of an unlimited monthly pass. 🐶 ••• #preppypetcharlotte #clt #charlotte #queencity #704 #charlottenc #charlottedogs #dogsofcharlotte #dogsincharlotte #cltdogs #queencitycanine #70fur #clt5 #dogsofnc #instadogs #dogsofinstagram #dogs #happydog #wags #doglife #furfriends #southendclt #southend #dilworth #charlotteagenda #weloveclt
Unlimited ✨JOY✨ for one low monthly fee. Stop in today and ask us about our unlimited monthly daycare packages. ••• #preppypetcharlotte #clt #charlotte #queencity #704 #charlottenc #charlottedogs #dogsofcharlotte #dogsincharlotte #cltdogs #queencitycanine #70fur #clt5 #dogsofnc #dogs #happydog #wags #doglife #furfriends #southendclt #southend #dilworth #charlotteagenda #weloveclt
Unlimited belly rubs are free with the purchase of an unlimited monthly pass. 😉 ••• #preppypetcharlotte #clt #charlotte #queencity #704 #charlottenc #charlottedogs #dogsofcharlotte #dogsincharlotte #cltdogs #queencitycanine #70fur #clt5 #dogsofnc #instadogs #dogsofinstagram #dogs #happydog #wags #doglife #furfriends #southendclt #southend #dilworth #charlotteagenda #weloveclt
One Year Anniversary Campaign
Five week celebration of Preppy Pet Charlotte including multiple giveaways, newsletter sign-up drive, debut of the monthly unlimited package, and 10- and 25-day daycare package discounts.
Sample of Local Media Shout Outs
⭐️ Thanks so much for the shout out on @themrlshow, @KissRoyBoy! We enjoyed having @thedailycali over the weekend and can't wait to see you guys again! ⭐️ ... #preppypetcharlotte #clt #charlotte #queencity #704 #charlottenc #charlottedogs #dogsofcharlotte #dogsincharlotte #cltdogs #queencitycanine #70fur #clt5 #dogsofnc #instadogs #dogsofinstagram #dogs #happydog #wags #doglife #furfriends #southendclt #southend #dilworth #charlotteagenda #weloveclt #kiss951 #themrlshow
Charlotte Agenda (now Axios Charlotte) Weekender Report:
