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Center for Creative Leadership

Social Media and Digital Content Manager

Increased follower count across digital assets by 68% in one year to a total of 205,615 followers.

 

Duties | Accomplishments | Work Samples

Duties

  • Develop and execute social media strategy

  • Create unique content to each social media platform

  • Utilize Shoutlet to create a content calendar and schedule content

  • Provide monthly social media analytics to stakeholders. Data included follower increase/decrease, reach, impressions, shares, comments, likes, favorites, pins, repins, views, and number of posts across digital assets

  • Create training and transition documents for in-house marketing team

  • Manage, grow, and moderate LinkedIn group of 50,000 Human Resource and Training professionals. Provide conversation prompts and promote CCL’s content and products

  • Organize and manage live Twitter chats to promote faculty authors’ books

 

Work Samples