BSN medical
Sales & Marketing | Customer Service | Strategic Projects
Duties | Accomplishments | Work Samples
Duties
SOCIAL SELLING COACH
Selected by the President of the company to create a Social Selling training program based on The Challenger Sale concepts.
Curate content via The Corporate Executive Board’s online portal; connect with thought leaders on LinkedIn, Twitter, and other social media networks; read industry blogs, books, and other publications; utilize Scoop.it to organize curated content
Develop content for the training module (PowerPoint, handouts, pre- and post-work)
Build excitement on Salesforce’s Chatter prior to the initial training presentation
Train 200 sales, marketing, and executive team members at company sales meeting
Provide continuous coaching and guidance to sales and marketing team members on proper use of social networks, social selling, and building a personal brand
PROJECT MANAGER – BSN MEDICAL IMPACT VIDEO
Selected by the President of the company to create an impact video to be used to educate current and prospective customers specific to the problems that BSN medical solves. Utilized The Challenger Sale messaging and concepts.
Manage messaging and brainstorming sessions with marketing and executive team
Collect and organize information, images, and other relevant materials to be used in the video
Liaison between internal team members and agency creating the video
Edit scripts, provide feedback on storyboards and design, select voiceover actors, and approve final version
Create a website to host the video and utilize YouTube to minimize compatibility issues across mobile devices
Track results using Google Analytics; gather and distribute leads
COMMUNITY MANAGER – SALESFORCE CHATTER
Moderate conversations, membership, and handle administrative tasks
Actively post relevant content, participate in conversations, and connect sales to resources to resolve issues, assist with customers’ needs, and closing sales
Share content relevant to social sales, utilizing social networks for sales effectiveness, and building a strong personal brand
Drive engagement and promote cross-functional communication
Create and manage internal contests
CORE TEAM MEMBER, MARKETING – E-SHOP & CUSTOMER CARE
Selected by the VP of Business Development and Director of Customer Service to be the main marketing contact and project manager for the B2B online ordering portal.
Create and maintain User’s Manual
Engineer an end-user-friendly product catalog hierarchy based on internal SAP data
Serve as the main point of contact for US Marketing needs
CONTENT MANAGER – US WEBSITES & INTRANET
Maintain local websites and intranet
Manage and create relevant content
NATIONAL ACCOUNTS MARKETING
Primary liaison between National Account managers, Marketing, and other internal functions; source and optimize internal resources and facilitate communication amongst necessary departments
Develop, support, and manage key house accounts
Drive projects and problem solve on-going marketing issues; understand implications of changes in marketing programs; evaluate cost/benefit outcomes
Work collaboratively with product managers to develop marketing campaigns, collateral, and lead generation tools to support national and key accounts
Manage Requests for Proposals (RFPs) for Group Purchasing Organizations (GPO)
Manage Corporate Partnership tradeshows
Manage logistics for the Key Account Management program and assist with training
Online Brand Protection:
Monitor compliance with customer base selling BSN medical products online
Identify re-sellers and enforce Unilateral Pricing Policy
SALES & MARKETING COORDINATOR – HME/PHARMACY DIVISION
Work in close collaboration with Product Managers, Field Sales, Corporate Sales, Sales Support and Customer Service
Manage business building programs
Collect necessary data and create sales performance ratios for each sales representative with national and regional rankings by category
Manage A&P funds; provide monthly reports to sales management
Lead and manage special projects
Event management
INTERIM REGIONAL MANAGER FOR THE NORTH CENTRAL REGION
Provide interim managerial support for the North Central Region (12 Sales Representatives)
Evaluate, investigate and approve Deviations of Policy, Meet Comps, Special Price Requests, Samples, and Expense Reports
Manage special requests and provide guidance; coach, train and mentor sales representatives
ASSISTANT PRODUCT MANAGER – FLA ORTHOPEDICS
Support Senior Product Manager with projects and daily responsibilities
Answer product questions, product application, complaints, and inquiries from Field Sales and end users
Train on meet comps, new product launch process, planogram re-design, literature management, products/programs, sample and literature orders for trade shows
Assist with budget planning and product launches
Brainstorm ideas and provide appropriate recommendations for promotions, training, and sales tactics
MARKETING ASSISTANT
Collaborate with Director of Marketing and Product Managers on creation of marketing programs
Manage logistics for field based business building programs
Train and manage temporary employees
Gather and analyze competitive intelligence
CUSTOMER SERVICE REPRESENTATIVE & TRAINER
Provide high quality customer service for external and internal customers
Collaborate with multiple functions within the organization to identify problems and provide solutions
Train new employees on company policy, procedures, and products