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Plato’s Closet

Director of Social Media and Digital Content

Increased brand awareness, followers across all social media platforms by 56%, and in-store foot traffic and sales for four locally owned locations.

Duties | Accomplishments | Work Samples

Duties

  • Manage brand reputation and provide customer service via available digital channels

  • Optimize content, using SEO and SEM strategies, on the websites and blogs

  • Publish relevant, original, curated, and high-quality content

  • Create monthly trend calendar, manage team of in-store content creators, edit captions and hashtags, and distribute content across all available channels as appropriate

  • Develop and manage contests to achieve specific objectives (follower growth, foot traffic, spend, etc.)

  • Promote content using Facebook and Instagram advertising platforms using custom audience sets and placements

  • Utilize e-mail marketing to promote in-store promotions, increase foot traffic, and grow customer base

  • Analyze key metrics, monitor trends, and adjust strategy as needed

  • Consult owner on marketing opportunities, digital ad spend, and other business opportunities

  • Train owner on all aspects of managing digital assets

  • Advocate for the company in social media spaces, engaging in dialogues and answering questions when appropriate

 

Work Samples

Sample of Campaigns

 

Plato’s Closet Charlotte

Website | Facebook | Twitter | Instagram | Pinterest | Tumblr

Plato’s Closet Matthews

Website | Facebook | Twitter | Instagram | Pinterest | Tumblr

Plato’s Closet Pineville

Website | Facebook | Twitter | Instagram | Pinterest | Tumblr

Plato’s Closet Winston-Salem

Website | Facebook | Twitter | Instagram | Pinterest | Tumblr