I am a marketing and digital communications professional with nearly 20 years of experience in a range of industries. My growth mindset has helped my clients achieve — and exceed — their goals using a deep understanding of marketing strategy, social media management, e-mail marketing, and other integrated marketing disciplines. With a degree in marketing and strong business acumen, I bring a creative full-circle approach to all of my projects. I am obsessed with solving problems and can adapt quickly to shifting priorities and business needs while leading cross-functional teams to do the same. I'm a driven, curious, and a strong communicator and I cannot wait to work with you!
DIGITAL AND SOCIAL MEDIA MARKETING CONSULTANT | ACCOUNT MANAGER
Manage clients' accounts from initial needs assessment to objective and strategic planning to tactical implementation and continuous management of their business needs as it relates to marketing operations
Develop, execute, and manage digital marketing efforts, internal and external communications, content strategy, campaign management and social media functions for brands, organizations, and individuals with a focus on awareness, growth, and profitability
Report project status, budgets, escalations, and tradeoffs through accurate management of workflow information, including accurate capture of deliverable due dates and actual deliverable completion dates
Wholly understand clients' businesses, stay in tune with the latest trends and dynamics of their industry, and present recommendations and opportunities for growth and improvement
Create, align, and manage social media accounts and digital communities
Develop short-, mid-, and long-term content strategy, goals, and editorial calendars
Create, curate, and manage content that aligns with corporate strategy, goals, values, and brand voice
Dissect complex concepts, data, and subjects into easily digestible and engaging content
Engage with influencers, brand advocates, and current and future client base
Create and manage online advertising including creative, budget, and custom target audiences
Complete monthly reports including campaign performance, highlighting successes, and identifying opportunities for improvement for each client
Improve SEO and SEM, grow follower numbers organically and through paid advertising, and increase engagement
Consult and train clients on inbound marketing campaign creation and implementation, traditional and digital marketing integration, event marketing, reputation management, and other marketing best practices
FREELANCE PROJECTS
Review events, products, and services for various online publications
Participate as a panel speaker and thought leader on topics relating to digital and social media marketing
PERSONAL BRANDING COACH
Coach individuals to create their online personal brand, improve their digital footprint, and showcase their expertise and value to prospective clients, employers, and open doors to additional professional opportunities
Asses strengths, weaknesses and goals of each individual
Create custom strategies, develop content calendars, and train individuals on executing the plan
Review and re-write resumes and LinkedIn profiles
Provide ongoing coaching sessions and re-evaluations to ensure success
Mount Martin Properties
August 2021 – Present
CHIEF MARKETING & OPERATIONS OFFICER
The Little White House is a short-term rental located in Iredell County. Reached and maintained Superhost designation with AirBnB with all 5-star reviews.
Marketing and Advertising:
Create and implement effective marketing strategies to attract guests and increase bookings
Optimize property listings on various platforms short term rental websites, such as Airbnb
Create and Manage AirBnB listing to ensure accurate information, inviting copy and imagery of the property
Property Furnishing and Maintenance:
Oversee the design, selection and purchasing of furniture, amenities, and supplies to ensure the property is well-equipped for guests' comfort
Coordinate repairs, maintenance, and renovations as needed to keep the property in excellent condition
Reservation Management:
Manage reservations and bookings, responding to inquiries and ensuring timely and accurate communication with guests
Maintain an updated calendar and ensure all bookings are accurately recorded
Customer Service:
Provide outstanding customer service to guests before, during, and after their stay to ensure a positive experience
Handle guest inquiries, concerns, and complaints promptly and professionally
Vendor Management:
Hire and supervise vendors for cleaning services, maintenance, and other property-related tasks
Ensure vendors adhere to high standards and maintain the property's cleanliness and appearance
Rate and Pricing Management:
Monitor market demand and competition to adjust rental rates accordingly to optimize occupancy and revenue
Set competitive rates for special events and peak seasons
Guest Communication and Check-In:
Provide clear and detailed check-in instructions to guests
Create and manage arrival and departure brochure
Maintain local attractions guide for guests
Be available to assist guests with check-in and provide support throughout their stay
Financial Management:
Manage the property's budget and expenses effectively
Track and report revenue, expenses, and profitability regularly
Legal and Regulatory Compliance:
Ensure compliance with local laws, regulations, and zoning requirements related to short-term rentals
Guest Reviews and Feedback
Monitor guest reviews and feedback and take necessary actions to address any issues raised
Strive to maintain a high rating and positive reputation for the property
DIRECTOR OF MARKETING & COMMUNICATIONS
Developed and implemented marketing strategies to grow brand awareness and inbound leads. Organically grew website audience over 50% YoY and social media following by 30% YoY by positioning The Moery Company as the go-to resource for association trends, thought leadership, best practice, and association services.
Increased brand awareness of The Moery Company and JP Moery’s thought leadership in the association space – reached new audiences and acquired new leads
Positioned The Moery Company as the go-to resource for association trends, thought leadership, best practices, and association services
Optimized existing content based on The Moery Company’s customer journey and developed new content to fill in the gaps
Assisted the Moery team in cultivating their personal brands and social capital by nurturing their thought leadership through blog posts, video, and more; proofread and edited content and provided ghost writing services as needed
Collaborated with the CEO to produce a weekly podcast; develop and execute strategy, branding, distribution, and marketing to increase listenership
Built following on social media platforms, grew newsletter signups and improved open rates, engaged with community, and drove sales leads through CTAs
Scaled content distribution by creating and repurposing long-form and evergreen content into additional video clips, audiograms, blog post, graphics, and more
Explored new avenues for promoting the company; amplified the values and services provided
Developed and executed short-, mid-, and long-term content strategy and editorial calendar
Managed company websites; improved SEO on existing content and created standards for new content using up-to-the-minute best practices
Evaluated performance of all social media and digital platform efforts; created in-depth and top-level monthly reports and presented the information to key stakeholders
The Moery Company was acquired by Advancea in October of 2021 and rebranded as The Big Red M.
DIRECTOR OF MARKETING
Developed a marketing strategy to grow brand awareness, client base, and revenue.
Administer all business marketing operations, advertisement campaigns, and event marketing
Create short-, mid-, and long-term business and marketing strategy
Identify, develop, and consult client on business growth opportunities
Audit existing digital assets and create additional ones as needed
Create content marketing strategy, calendar, guidelines, and plan
Create and manage e-mail marketing campaigns, templates, automation, and list building opportunities
Create, curate, and mange marketing campaigns, promotions, events, and hashtags
Assist in developing relationships with influencers, organizations, local publications, neighboring business, etc.
Build following, engage with community, and provide customer service via digital channels
Develop and manage contests to increase brand awareness, increase social media follows and engagement, and increase newsletter subscriptions
Set budget, create strategy, and tailor ad messaging for various customer personas on Facebook, Instagram, and Google ad platforms
Manage feedback and customer reviews on Google, Yelp, and Facebook
Design and manage visual assets and content
Create and update printed collateral; source printing vendors, negotiate pricing, review and place orders
Create strategy for events, manage lead generation programs, and provide on-site support
Develop and manage referral program to grow client base and establish loyalty with existing clients
Utilize social selling techniques to engage with existing and potential clients to increase revenue
DIRECTOR OF SOCIAL MEDIA AND DIGITAL CONTENT
Increased brand awareness, followers across all social media platforms by 56%, and in-store foot traffic and sales for four locally owned locations.
Manage brand reputation and provide customer service via available digital channels
Optimize content, using SEO and SEM strategies, on the websites and blogs
Publish relevant, original, curated, and high-quality content
Create monthly trend calendar, manage team of in-store content creators, edit captions and hashtags, and distribute content across all available channels as appropriate
Develop and manage contests to achieve specific objectives (follower growth, foot traffic, spend, etc.)
Promote content using Facebook and Instagram advertising platforms using custom audience sets and placements
Utilize e-mail marketing to promote in-store promotions, increase foot traffic, and grow customer base
Analyze key metrics, monitor trends, and adjust strategy as needed
Consult owner on marketing opportunities, digital ad spend, and other business opportunities
Train owner on all aspects of managing digital assets
Advocate for the company in social media spaces, engaging in dialogues and answering questions when appropriate
SOCIAL MEDIA AND DIGITAL CONTENT MANAGER
Increased follower count across digital assets by 68% in one year to a total of 205, 615.
Develop and execute social media strategy
Create unique content to each social media platform
Utilize Shoutlet to create a content calendar and schedule content
Provide monthly social media analytics to stakeholders. Data included follower increase/decrease, reach, impressions, shares, comments, likes, favorites, pins, repins, views, and number of posts across digital assets
Create training and transition documents for in-house marketing team
Manage, grow, and moderate LinkedIn group of 50,000 Human Resource and Training professionals. Provide conversation prompts and promote CCL’s content and products
Organize and manage live Twitter chats to promote faculty authors’ books
Smartflyer
March 2014 — March 2016
New York, NY
TRAVEL CONSULTANT
Specializing in incentive travel, sales meetings (national and international), executive retreats, team retreats, and other corporate and group travel.
DIRECTOR OF SOCIAL MEDIA May 2017 — September 2018
Manage social media assets for the organization
Create platform specific content, promote events, and increase engagement
Create and manage Facebook and Instagram ads
VP OF MARKETING COMMUNICATIONS January 2014 — May 2015
Collaborate cross-functionally with the board to promote membership activities (member news, events, sponsorship, elections, volunteer opportunities, etc.) through traditional and digital channels
Build and manage a team of volunteers
Maintain website with relevant information and update events, sponsors, and job board
Use digital marketing tools for communication with current, past, and prospective members
Develop content and distribute a bi-weekly member newsletter and event reminders
Curate and distribute relevant industry focused content
Manage all social media platforms utilized by the organization
Live tweet events including the use of custom event hashtags to track engagement
Edison Nation Medical
September 2013 — February 2014
Charlotte, NC
Portfolio
SOCIAL MEDIA AND CONTENT MARKETING MANAGER
Develop a content calendar and content for multiple platforms as part of the integrated marketing strategy
Blog, White Papers, E-Books, Videos, Social Networks, and more
Create content for multiple platforms using each platform’s native language; track performance
Curate content to support business goals and align with the interests of ENM’s audience
Create and manage inbound marketing campaigns via Hubspot
Create process flows for campaigns
Develop content for landing pages, e-mails, forms, call-to-actions
Map the customer journey through ENM’s online portal to improve processes and customer experience
Manage customer support portal and the creation of a response library; create content for blog and FAQ based on commonly asked questions and concerns
Build community of healthcare inventors utilizing the ENM forums and social networks
Coach and manage marketing interns
SOCIAL SELLING COACH November 2012 – August 2013
Selected by the President of the company to create a Social Selling training program based on The Challenger Sale concepts.
Curate content via The Corporate Executive Board’s online portal; connect with thought leaders on LinkedIn, Twitter, and other social media networks; read industry blogs, books, and other publications; utilize Scoop.it to organize curated content
Develop content for the training module (PowerPoint, handouts, pre- and post-work)
Build excitement on Salesforce’s Chatter prior to the initial training presentation
Train 200 sales, marketing, and executive team members at company sales meeting
Provide continuous coaching and guidance to sales and marketing team members on proper use of social networks, social selling, and building a personal brand
PROJECT MANAGER – BSN MEDICAL IMPACT VIDEO September 2012 – August 2013
Selected by the President of the company to create an impact video to be used to educate current and prospective customers specific to the problems that BSN medical solves. Utilized The Challenger Sale messaging and concepts.
Manage messaging and brainstorming sessions with marketing and executive team
Collect and organize information, images, and other relevant materials to be used in the video
Liaison between internal team members and agency creating the video
Edit scripts, provide feedback on storyboards and design, select voiceover actors, and approve final version
Create a website to host the video and utilize YouTube to minimize compatibility issues across mobile devices
Track results using Google Analytics; gather and distribute leads
COMMUNITY MANAGER – SALESFORCE CHATTER August 2012 – August 2013
Moderate conversations, membership, and handle administrative tasks
Actively post relevant content, participate in conversations, and connect sales to resources to resolve issues, assist with customers’ needs, and closing sales
Share content relevant to social sales, utilizing social networks for sales effectiveness, and building a strong personal brand
Drive engagement and promote cross-functional communication
Create and manage internal contests
MARKETING TEAM LEAD – E-SHOP & CUSTOMER CARE September 2009 – August 2013
Selected by the VP of Business Development and Director of Customer Service to be the main marketing contact and project manager for the B2B online ordering portal.
Create and maintain User’s Manual
Engineer an end-user-friendly product catalog hierarchy based on internal SAP data
Serve as the main point of contact for US Marketing needs
CONTENT MANAGER – US WEBSITES & INTRANET March 2009 – August 2013
Maintain local websites and intranet
Manage and create relevant content
NATIONAL ACCOUNTS MARKETING September 2011 – August 2013
Primary liaison between National Account managers, Marketing, and other internal functions; source and optimize internal resources and facilitate communication among necessary departments
Develop, support, and manage key house accounts
Drive projects and problem solve on-going marketing issues; understand implications of changes in marketing programs; evaluate cost/benefit outcomes
Work collaboratively with product managers to develop marketing campaigns, collateral, and lead generation tools to support national and key accounts
Manage Requests for Proposals (RFPs) for Group Purchasing Organizations (GPO)
Manage Corporate Partnership trade shows
Manage logistics for the Key Account Management program and assist with training
Online Brand Protection:
Monitor compliance with customer base selling BSN medical products online
Identify re-sellers and enforce Unilateral Pricing Policy
SALES & MARKETING COORDINATOR – HME/PHARMACY DIVISION July 2009 – October 2012
Work in close collaboration with Product Managers, Field Sales, Corporate Sales, Sales Support and Customer Service
Manage business building programs
Collect necessary data and create sales performance ratios for each sales representative with national and regional rankings by category
Manage A&P funds; provide monthly reports to sales management
Lead and manage special projects
Event management
INTERIM REGIONAL SALES & BUSINESS MANAGER FOR THE NORTH CENTRAL REGION December 2010 – May 2011
Provide interim managerial support for the North Central Region (12 Sales Representatives)
Evaluate, investigate and approve Deviations of Policy, Meet Comps, Special Price Requests, Samples, and Expense Reports
Manage special requests and provide guidance; coach, train and mentor sales representatives
ASSISTANT PRODUCT MANAGER – FLA ORTHOPEDICS August 2010 – December 2010
Support Senior Product Manager with projects and daily responsibilities
Answer product questions, product application, complaints, and inquiries from Field Sales and end users
Train on meet comps, new product launch process, planogram re-design, literature management, products/programs, sample and literature orders for trade shows
Assist with budget planning and product launches
Brainstorm ideas and provide appropriate recommendations for promotions, training, and sales tactics
MARKETING ASSISTANT March 2009 – July 2009
Collaborate with Director of Marketing and Product Managers on creation of marketing programs
Manage logistics for field based business building programs
Train and manage temporary employees
Gather and analyze competitive intelligence
CUSTOMER SERVICE REPRESENTATIVE & TRAINER November 2007 – March 2009
Provide high quality customer service for external and internal customers
Collaborate with multiple functions within the organization to identify problems and provide solutions
Train new employees on company policy, procedures, and products
BSNmedical (acquired by Essity 2017) is a global medical device company and one of the world’s leading suppliers in the product segments of casting, bandaging, wound care and compression hosiery.
Toyota of Gastonia
June 2017 — October 2007
Gastonia, NC
SALES PROFESSIONAL
Hybrid Specialist
Blueridge Analytics
January 2007 - April 2007
Charlotte, NC
MARKETING INTERN & EXECUTIVE ASSISTANT
Texas Roadhouse
April 2004 — December 2006
Gastonia, NC
LOCAL STORE MARKETER, TRAINER, HEAD SERVER
Volunteer Work & Organizations | Special Projects
American Marketing Association
June 2010 — September 2018
Charlotte, NC
DIRECTOR – SOCIAL MEDIA MARKETING May 2017 – September 2018
VICE PRESIDENT – MARKETING COMMUNICATIONS January 2014 – May 2015
VICE PRESIDENT ELECT – PR & COMMUNITY OUTREACH June 2013 – January 2014
MEMBER June 2010 – September 2018
SOCIAL MEDIA & MARKETING TEAM MEMBER
Create and publish content for TEDxCharlotte blog
Promote event through multiple social media channels (Twitter, Instagram, LinkedIn, Facebook, Vine, YouTube)
Live blog, edit, and publish content during the event
PRESENTER | PANELIST
Develop sessions on Personal Branding and Social Media Time Management for Small Business
Create additional resources for session attendees
Participate on panel of though leaders in tech, social media, and business development
UNC Charlotte
October 2014
Charlotte, NC
GUEST SPEAKER
Invited to speak to a senior level communications class about the importance of building a personal brand online. Provided tactical action items and real-world examples.
NC Entrepreneurship Summit
November 2013
Charlotte, NC
PANEL SPEAKER
Invited to speak on the topic of Turbo Charging Your Marketing & Social Media. Offered real and actionable ways to start social media and local marketing efforts for a low cost regardless the size of the company. Provided tips on growing existing presence and insights on what to look for in hiring an agency or contractor to run social media for the company.
United Way of Central Carolinas
2008, 2010
Charlotte, NC
COMMITTEE CO-CHAIR AT BSNMEDICAL | EMPLOYEE CAMPAIGN August 2010 – November 2010
COMMITTEE MEMBER September 2008 – November 2008
American Cancer Society
2006 — 2011
9TH & 10TH ANNUAL TIN CUP TOURNAMENT – VOLUNTEER July 2010 – August 2011
SWORDSMAN’S BALL – AUCTION COMMITTEE MEMBER September 2006 – April 2007
Russian Club @ UNC Charlotte
January 2005 — May 2007
PRESIDENT
Education & Certifications
UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE
Bachelor of Science in Business Administration - Marketing
Minors in Sociology and Russian
ACHIEVE GLOBAL
Professional Selling Skills (2010)
KEY ACCOUNT MANAGEMENT (2011)
TOTAL SYSTEMS EDUCATION, LTD.
Project Planning and Control (2012)
R.E.P. 1270 TSE001 – 24 PDUs – Contact Hours
Determining Business Requirements Workshop (2012)
PMI – R.E.P. 1270 TSE011 – 14 PDUs – Contact Hours | IIBA – E.E.P. #112 14 CDU’s
CORPORATE EXECUTIVE BOARD | SALES EXECUTIVE COUNCIL
Coaching to the Challenger (2012)
LINKEDIN LEARNING
Creativity at Work: A Short Course from Seth Godin (2022)
Platforms + Tools
Facebook (Pages, Groups, Ads)
Instagram (Ads, Stories, TV)
LinkedIn (Publishing, Pages, Groups)
YouTube
Google (Ads, Apps, Analytics)
TikTok
Snapchat
Meetup
Foursquare/Swarm
Yelp
SurveyMonkey
Adobe Creative Suite
Hootsuite
Buffer
bit.ly
IFTTT
Slack
Hubspot
Medium
Blogger
Wordpress
tumblr
Squarespace
Livejournal
MailChimp
Constant Contact
iContact
Feedly
Evernote
Scoop.it
eBay
Etsy
Giphy
Periscope
Slideshare
Giphy
Salesforce (Pardot, Chatter)
Microsoft Dynamics (Yammer)
SAP Webshop